WHITE LABEL SEO SERVICES for agencies.
MaxKlicks is a white label SEO agency for agencies, consultants and web studios. We do the audits, technical fixes, content and link building. You deliver the results to your clients under your own brand and keep the relationship.
What is white label SEO?
White label SEO is a partnership where a specialist SEO agency does the work and another agency delivers it to its own clients under its own name. You may also hear it called an SEO reseller program or private label SEO. The client sees your brand, your reports and your account manager. Behind the scenes, our team handles the technical SEO, content, link building and reporting.
It lets you add search engine optimization to your offer without hiring and managing an in-house SEO team. You own the client relationship and set the pricing. We provide the capacity and the expertise.
MaxKlicks has run SEO, PPC, marketing automation and web development for 4+ years, for direct clients and for agency partners. White-label work is a core part of what we do, not a side service.
Who white label SEO is for
Agencies usually come to a white label SEO provider when clients keep asking for rankings and organic traffic and the team can’t take on more delivery.
Web design and development agencies
Clients ask who will bring visitors to the site you just built. Offer ongoing SEO instead of handing the site over and walking away.
PPC and social media agencies
Add organic search alongside paid campaigns, so clients are not paying for every single click forever.
Consultants and freelancers
Take on SEO clients when you don’t have the hours, or the technical depth, to do every task yourself.
What our white label SEO services include
Every engagement is scoped around the client’s site, market and goals. These are the building blocks.
Technical SEO audits and fixes
Crawlability, indexing, site speed, mobile usability, structured data and internal linking, found in an audit and fixed in priority order.
Keyword research and content strategy
Search intent mapped to each page, with a content plan built around the terms your client’s buyers actually search.
On-page SEO and content
Titles, meta descriptions, headings, copy and schema markup written to match search intent and read naturally.
White label link building
Relevant links earned through outreach and useful content. Work is reported link by link, so you can show clients what was built.
White label local SEO
Google Business Profile optimization, local citations and location pages for clients who win customers in a service area.
Client-ready reporting
Plain-English reports on rankings, organic traffic and work completed, formatted so you can send them as your own.
How a white label SEO engagement works
- 1Scoping callWe learn about your agency, your client mix and the capacity you need.
- 2AuditFor each client site we review technical health, content and links to find what is holding it back.
- 3PlanYou get a written plan with priorities and a timeline, scoped to the client’s goals and budget.
- 4ExecuteOur team does the work behind the scenes. You stay the point of contact.
- 5Report and optimizeOngoing reporting, then adjustments based on real performance data.
White label SEO vs. building an in-house team
Neither is right for every agency. This is how the two compare for most small and mid-sized agencies.
| White label SEO partner | In-house SEO team | |
|---|---|---|
| Time to start | As soon as the scope is agreed | Recruit, hire and train first |
| Cost structure | Quoted around the scope you need | Salary, tools and management whether or not you have clients |
| Skill coverage | Technical SEO, content, links and reporting from one team | One or two hires rarely cover every specialism |
| Capacity | Flexible project or retainer capacity | Fixed headcount |
| Client relationship | Stays with you | Stays with you |
What to look for in a white label SEO partner
Whichever provider you choose, ask these questions before you hand over a client.
- Clear deliverables. You should know exactly what is done each month, not just that “SEO is happening”.
- Reporting you can send as is. Reports should be understandable by a client who has never opened a rankings tool.
- Honest timelines. SEO typically takes 3 to 6 months to show meaningful movement. Be wary of anyone promising page one in weeks.
- Flexible terms. Ask about contract length and how capacity can scale up or down as your client list changes.
- Communication. A named contact who answers questions quickly matters more than any dashboard.
More white-label services for agencies
Most agencies need more than one channel. The same team can deliver them together.
White label PPC management
Google Ads and social media advertising built around cost per lead, delivered under your brand.
White label web design and development
Fast, conversion-focused websites and landing pages for your clients.
GoHighLevel client portals
Custom, role-based portals on top of GoHighLevel for agencies and their clients.
White label digital marketing agency
See the full MaxKlicks offer for direct businesses and agency partners.
White label SEO questions, answered
What is white label SEO?
White label SEO means we do the SEO work, including audits, technical fixes, content and link building, and you deliver it to your clients under your own agency brand with client-ready reporting. You keep the client relationship.
Is white label SEO the same as an SEO reseller program?
In practice, yes. White label SEO, SEO reseller services and private label SEO all describe the same model: you sell SEO to your client, a specialist provider does the work, and the client sees your brand.
What is the difference between white label and private label SEO?
Providers often use the two terms interchangeably. Strictly, white label means a service is rebranded by the reseller, while private label usually means a service made exclusively for one brand. Ask any provider what they mean by it.
What is included in your white label SEO services?
Technical SEO audits and fixes, keyword research, on-page optimization, content, white label link building, local SEO and client-ready reporting. The exact scope is agreed for each client.
Will my clients know the work is outsourced?
The work is delivered under your agency’s brand and you stay the point of contact.
How long does white label SEO take to work?
SEO typically takes 3 to 6 months to show meaningful movement, depending on the site’s starting point and how competitive its market is.
Do you offer white label link building and local SEO?
Yes. Both can be added to a technical and content engagement, or run on their own for clients who only need one of them.
How is white label SEO priced?
Every engagement is quoted around the channels and capacity you need. Contact us with the number of client sites and their goals and we will scope it with you.
Can you also handle PPC and web development for my clients?
Yes. See our white label PPC and white label web design services.
Add SEO to your agency without adding headcount.
Tell us about your agency and the clients you want to serve. We’ll come back with a scoped plan and a custom quote.
Talk to us about white-label