WHITE LABEL PPC management, under your brand.
MaxKlicks runs Google Ads and social media advertising campaigns for agencies and their clients. Campaigns are built around cost per lead, not vanity metrics, and reported in a format you can send as your own.
What is white label PPC?
White label PPC is a partnership where a paid media specialist builds and manages pay-per-click campaigns while your agency presents them to the client as its own service. You keep the relationship and the pricing. We handle the campaign build, the day-to-day optimization and the reporting.
It is a practical way to offer paid search and paid social without hiring a full-time media buyer, or to add capacity when your own team is full. If you sell websites or SEO, paid advertising is also the fastest way to give a new client early leads while organic rankings build.
What our white label PPC services include
Scope is agreed for each client and each ad account. The core work looks like this.
Account audit and structure
A review of any existing account, then a campaign structure built around the client’s products, locations and goals.
Keyword and audience research
Search terms, negative keywords and audiences chosen around buying intent and cost per lead.
Ad copy and creative briefs
Responsive search ads, social ad copy and creative direction written to match the offer and the landing page.
Conversion tracking
Calls, form fills and bookings tracked properly, so every decision is based on leads rather than clicks.
Landing page alignment
Recommendations, or full landing pages through our web team, so the ad and the page tell the same story.
Optimization and reporting
Ongoing bid, budget and audience adjustments, with client-ready reports on spend, leads and cost per lead.
Channels we manage
Google Ads. Search campaigns that capture people already looking for what your client sells, plus supporting formats where they fit the goal.
Social media advertising. Paid campaigns on social platforms to reach defined audiences, promote offers and retarget visitors who did not convert the first time.
We recommend channels based on the client’s goals and budget, not on what is easiest for us to run. We agree up front how ad accounts, billing and access are set up, so there are no surprises later.
How a white label PPC engagement works
- 1DiscoveryWe learn the client’s offer, margins, goals and monthly budget, plus what you have already tried.
- 2Tracking and setupConversion tracking and ad account access are put in place before any money is spent.
- 3Campaign buildStructure, keywords, audiences and ads are built and shared with you for review.
- 4LaunchCampaigns go live. Paid campaigns can show results within the first few weeks.
- 5Optimize and reportRegular optimization and reporting on the numbers tied to the client’s goals.
PPC and SEO working together
Paid and organic search feed each other. Search term data from PPC shows which keywords turn into leads, which helps decide what content and pages to build for SEO. Meanwhile, organic rankings reduce how much a client has to pay for the same traffic over time.
If your clients need both, you can run them through one partner: see our white label SEO services and our white label web design and development.
White label PPC questions, answered
What is white label PPC?
White label PPC means we build and manage pay-per-click campaigns, and you deliver them to your clients under your own agency brand, with client-ready reporting. You stay the point of contact.
Which platforms do you manage?
Google Ads and social media advertising campaigns. The right mix depends on the client’s goals, audience and budget.
Who controls the ad spend and ad accounts?
We agree this up front for each client, including account ownership, billing and access, so it is clear before campaigns launch.
How quickly can PPC show results?
Paid campaigns can show results within the first few weeks. It then takes ongoing optimization to bring cost per lead down.
How do you report on PPC performance?
You get regular reporting on spend, leads and cost per lead, tied to the client’s goals and formatted for you to send as your own.
How is white label PPC priced?
Every engagement is quoted around the channels and capacity you need. Contact us with the clients and budgets involved and we will scope it with you.
Offer paid media without hiring a media buyer.
Tell us about your agency and the ad accounts you need help with. We’ll come back with a scoped plan and a custom quote.
Talk to us about white-label